Case Study

Hasbro Monopoly Ultimate Banking

Hasbro Monopoly Ultimate Banking

Pages 2 Pages

Case Study: Hasbro Monopoly Ultimate Banking Hasbro’s ‘Monopoly Ultimate Banking’ campaign outperforms industry benchmarks in ad recall and purchase intent. The campaign achieves 83% viewability and 72.5 seconds in-view time. The Objective Campaign Results To build and drive awareness of a modern banking version of the Monopoly game - Ultimate Banking. To best showcase the new game feature, an all-in-one Ultimate Banking unit with touch t

Join for free to read