Objective Create a promotional label that would attract attention if applied to a full page magazine advertisement. Strategy Using liquid crystal technology a label was created so that the slogan “Ready to Buy” would appear when pressed by the reader’s warm finger. Implementation The Quality Team worked closely with the editors of Ebony Magazine to manufacture 4.7 million thin labels that would be easily applied to thin single magazines pages. Results Jeep sales increased following the release of the monthly issue and the brand continues to grow in popular- ity. P 800.684.6339 F 937.429.3558 2400 East River Road Dayton, Ohio 45439 USA www.americanthermal.com Chrysler Jeep READY TO BUY

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