GWU School of Business leverages Marketo to drive efficiencies and understand the student’s entire lifecycle
GWU School of Business leverages Marketo to drive efficiencies and understand the student’s entire lifecycle
2 PagesWith advanced digital marketing, Graduate Admissions can easily identify prospective students, immediately follow up, and effectively nurture them along the path to enrollment. Objectives THE MARKETING NATION SUCCESS SERIES With a single view of all activities, we can now identify which campaigns and channels generate the most applications and enrollments.” Patsy Torres Senior Assistant Director, Graduate Admissions Ge
