Case Study
Marketo Leverages Captora to Deliver Pipeline Growth
www.captora.com Marketo Leverages Captora to Deliver Pipeline Growth For Marketo, achieving that growth plan within budget meant: Reducing the dependence on paid campaigns for new customers while making organic tra?c a predictable demand generation channel Increasing the number of new contacts going into Marketo’s nurturing programs Expanding Marketo’s digital brand presence online Captora provided a data-driven, sca