HOTDOG MAGAZINE CLIENT: James Brown’s Hotdog Magazine PROJECT : Head In A Box BRIEF A stunt to promote the launch of film magazine Hotdog, the first publication from ex-Loaded and GQ editor James Brown’s new company IFG. IDEA Inspired by the ‘head in a box’ scene from the film Se7en, starring Kevin Spacey, seven severed heads were created by Arteffects (complete with spectacles) and sent out to various key people to promote the launc

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