CLIENT: HSBC Premier PROJECT : Create Your Perfect Travel Companion BRIEF You’ll know HSBC as “the world’s local bank” and HSBC Premier is the bank’s exclusive service offering customers globally linked-up banking wherever they are in the world. Through its worldwide ATL ‘Latitude’ campaign, the brand has a dominant presence in the world’s leading airports. Fol- lowing our appointment, our task was to turn this two dimen- sional prese

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