CUNNING. ® LEVI'S CLIENT: Levi’s PROJECT : Engineered Jeans™ Launch “Levi’s Washing Line” BRIEF CUNNING was briefed to devise a UK nationwide street based campaign to promote the launch of Levi’s Engineered Jeans™. The campaign was to run across 13 cities and the main ob- jectives were to achieve regional coverage and get talkabil- lity among Levi’s target audience of 14-19 year olds. IDEA With only two weeks notice, CUNNING devised a hi

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