CLIENT: International Fund For Animal Welfare PROJECT : Foxxy Music BRIEF CUNNING were briefed by IFAW (International Fund for Ani- mal Welfare) to create a PR stunt to serve as a reminder that the issue of Fox Hunting was still unresolved and time was running out for Labour to deliver on the promise of a ban. It was important that any activity executed was carried out in a humorous and non-offensive way. IDEA A publicity stunt on th

Join for free to read