THE VA LU E OF CASH STORE OWNER CASE STUDY ‘James & Co Supermarket’, Nottingham Store owner: Alanzo James 19.05.2014 Alanzo James and his wife run James & Co Supermarket in Nottingham and have just installed a new ATM. “ We’ve had it for just two weeks now, but already we’re seeing more customers, ” says Mr James. “ And our regulars are very happy that we’ve got the cash machine for them to use too. ” The couple opened their store only six months ago, in Robin Hood Chase, a little way out of the city centre. “ We installed the cash point because we wanted to provide a service to the people in the area, ” says Mr James. “ But it’s also giving our business a boost. ” “ The cash machine is definitely being used a lot, ” he confirms. “ It’s convenient, and I think people prefe

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