THE VA LU E OF CASH STORE OWNER CASE STUDY ‘Paul’s News’, Birmingham Store owner: Ranjit Paul 14.05.2014 Ranjit Paul has been running Paul’s News in east Birmingham for 30 years. “ It brings people here, ” says Mr Paul. “ I have had the cash machine in the store for 10 years and usually, about 15 people come here just to use it every day. ” “ Installing the ATM has increased my customer base by around 20%, ” he asserts. “ It’s obviously something that everyone living and working in my area finds really useful, and this helps me in running a successful business. ” In addition to his cash machine, Mr Paul has got PayPoint and Lottery facilities in his shop. “ I think customers prefer to do several things in the same place, ” he says. “ These supplementary services bring

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