Case study vyprclients.com/case-studies Jake and Nayns packaging refresh Jake and Nayns hand make exciting street food with flavours inspired from around the world, for Food To Go and Food For Later that can be eaten hot or cold. The Challenge They approached us to help them: • Provide quantifiable information about their target consumer/shopper • To inform the packaging design using current products in the same category • To use data to drive crucial decisions in their packaging design outside of their opinion, and/or direction The Solution “Vypr were brilliant, as we were able to initially test what was important to customers, test all our design options and to get to a design that we know is loved by our potential consumers. Our retail partners have given us fantastic feedback and

Join for free to read