Case study vyprclients.com/case-studies Winning a Waitrose listing with Vypr data Naturelly is a challenger brand in the healthy kids snacks category. Their mission was to make a new snack product for children that is both healthy and fun. They came up with a range of Naturelly Jelly Juice, which is made from a gelatine free jelly called gellan gum. With only 36 kcal and 7g of naturally occurring sugars, Dean and Joanne were onto a winner. The pouches also means a mess free experience for both parents and children. Recently voted ‘Best Children’s Snack in Britain’, Naturelly comes in five flavours, and can be found in Waitrose, Sainsbury’s, Boots, and Holland & Barrett. They used Vypr to help with their product development, instrumental for getting them listed in Waitrose, which

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