Case study vyprclients.com/case-studies From concept to Tesco shelves in eight months Development of Blue Skies’ fresh fruit ice lollies built on Vypr data at every stage For twenty years Blue Skies have been bringing fresh cut fruit to retailers in the UK and Europe. Founded with an ethical mission to deliver quality produce in partnership with producers, offering a fair price and helping to build infrastructure in the communities they source from, the company has, until recently, been solely a private labelling operation. But with squeezed retail margins and the economic uncertainty around Brexit they made a decision to venture into branded fruit products, with dairy-free ice cream and freshly pressed juice the first two ranges brought to market. Blue Skies took their award-winni

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