SugarCRM's Customer Case Study details how Isocomble, a leading French insulation service, leveraged their solution to achieve aggressive expansion goals. Initially established in commercial blown insulation, Isocomble sought to enter the private consumer market, requiring a scalable business model and effective customer relationship management. The company faced the challenge of maintaining consistency and gaining a 360-degree customer view while expanding through franchises and branch offices in a competitive industry. By implementing SugarCRM, Isocomble acquired an intuitive and powerful tool that significantly enhanced its ability to manage relationships with salespeople, franchisees, and end customers. This enabled the company to grow its consumer branch effectively, put customers at

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