This customer case study from SugarCRM details how Tangelo Motor Company, a disruptive online used car sales platform, leveraged SugarCRM to accelerate growth. Facing the challenges of rapid expansion and industry shifts, including the pandemic-driven move to online sales and the semiconductor shortage, Tangelo needed robust CRM and marketing systems. By implementing and integrating SugarCRM, the company achieved better decision-making and far more efficient use of time and resources. The new system significantly saved the sales team time and enabled them to deliver a superior customer experience by consolidating all customer information and past conversations. This solution is ideal for complex, relationship-driven industries seeking accelerated growth and smarter operational insights.

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