Case Study

AvePoint’s global LinkedIn campaigns drive unprecedented conversion rates

AvePoint’s global LinkedIn campaigns drive unprecedented conversion rates

AvePoint’s global LinkedIn campaigns drive unprecedented conversion rates Location: Jersey City, NJ No. of Employees: 1,001-5,000 | Industry: Computer Software Challenge • AvePoint offers the only full suite of SaaS solutions to migrate, manage and protect data in Microsoft 365. The company sought to ramp up its marketing on a global scale, specifically surrounding its #ShiftHappens conference, in its second year—now a virtual event due to the coronavirus pandemic. “Our ShiftHappens Conference was the second-most successful this year in terms of influence revenue back to the company in large part due to the leads driven by LinkedIn.” Michael Segner Director of Content Communications at AvePoint “LinkedIn allows us to have one platform where we can push targeted ad

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