THE SOLUTION THE SOLUTION Dell determined that online advisors would be a perfect method to allow customers to congure solutions based on their specic needs, from the small business owner to the CTO of a large global enterprise. They brought this app-like experience to life with the ion platform. The advisor acts as a form of digital solution congurator, showing how a product, service, or application can work within a customer’s environment. The online visitor inputs information regarding their specic product needs and the advisor provides feedback about the appropriate product and services that t a customer’s needs. Dell ion interactive Case StudyDell created online advisors for their server, cloud, virtualization, and client solutions that are available on Dell.com. These app-like e

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