Challenge Anna Carroll was already a successful con- sultant specializing in training and executive coaching, but she wanted a way to invigorate her business, create a stronger online brand presence, and build a better funnel for her consulting and speaking work. Plan Anna partnered with Greenleaf Book Group to publish her fi rst book,  e Feedback Imperative, in July of 2014. Six months before her book was published, our Platform Development team worked with Anna on brand positioning and strategy to help her capitalize on the book’s release as a business driver. Following the publication of  e Feedback Imperative, we worked with Anna to engage her audience through content, with a focus on blogging, T witter, and her newsletter. We worked with her to strategically repurpose he

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