Interview with Antonio Zuddas Head of Communications at Borbonese CASE STUDY How Borbonese achieved PR success through an inspiring Christmas campaign with influencers GOAL: Drive Product and Brand Awareness via Dunette Bag Launch with a campaign about Christmas, but not during the traditional December time period. ? Catch consumers by surprise with an early Christmas campaign ? Modernize Santa on a Vintage Vespa, showcasing the new Dunette bag from Borbonese ? Gain more awareness from press and customers about their latest bag by collaborating with specific influencers CAMPAIGN: Borbonese teamed up with Launchmetrics to develop a compelling storyline to have: ? Better analysis of the different influencers’ presence and performance ? Better control of quality and quantity of collecti

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