This Juniper Research interview spotlights Cloudmark’s leadership in SMS firewall solutions. It explains the importance of preventing “grey route” SMS traffic, which fraudsters exploit to bypass fees and security controls. The report predicts grey route traffic will drop significantly by 2025 due to firewall adoption, reducing operator revenue losses from $5.8B to $1.2B. Cloudmark is highlighted for machine learning–driven detection, global threat intelligence, and strong partnerships with over 150 carriers. It concludes with Proofpoint’s broader investment strategy and Cloudmark’s near-perfect record in displacing competitors.

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