How Essentiel Antwerp digitized its PR logistics from samples to media monitoring CASE STUDYClient Profile Established: 1999 Headquarters: Antwerp, Belgium Client Since: 2018 About the Brand Essentiel Antwerp stands for refreshing, offbeat & luxurious fashion, renowned for its graphic or floral prints and trendy mixes of color. The rich and unique collections are designed to provoke an emotional response. How Essentiel Antwerp digitized its PR logistics from samples to media monitoringGoals around Public Relations Public Relations (PR) drives the communications of a brand and thus, Essentiel Antwerp built the following goals around their PR management. Share PR results and coverage regularly with different market teams, departments and stores. Easily monitor reach and frequency of

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