How Lacoste is growing its brand globally while reaching 0perational excellence
How Lacoste is growing its brand globally while reaching 0perational excellence
12 PagesHow Lacoste is growing its brand globally while reaching 0perational excellence CASE STUDYClient Profile Established: 1933 Headquarters: Paris, France Client Since: 2019 About the Brand Founded by French tennis legend René Lacoste, four-time international champion and the world’s best player in 1926-1927, the Lacoste brand draws inspiration from sporting values of high standards, fair play and daring. We pass down these values through the generations and cultivate elegance as a way of being and inventing one’s life. How Lacoste grew its brand performance with LaunchmetricsLacoste PR team's goals Maximize sample collection: keep track of samples globally, optimize inventories and increase editorial coverage. Increase events’ impact: improve the quality of guests with a greater cons
