SUCCESS STORY INTERSPORT Photo: Edeka Zentrale "Thanks to the tool SNP DPM, we have gained far more flexibility to test developments with productive data." Lars-Eric Pusch, Head of IT0219.03 About INTERSPORT Deutschland INTERSPORT Deutschland is an international sporting goods re- tailer founded in 1956 in Heilbronn. In 2018, over 900 Intersport retailers throughout Germany sold 2.85 billion euros in sporting goods. INTERSPORT Deutschland is one of the founding mem- bers of the IIC-Intersport International Corporation GmbH with headquarters in Bern. More than 5,500 specialist retailers in 43 countries operate under the umbrella of the IIC. Together with its retail subsidiary "The Athlete's Foot," the IIC generates reve- nues of around 11 .6 billion euros. The Challenge In the

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