CURATED SOCIAL HUB FOR WARNER MUSIC NASHVILLE ONE-STOP ENGAGEMENT SITE FOR COUNTRY MUSIC FANS case study Background Warner Music Nashville (WMN) launched WarnerMusicNashville.com in 2013 as a one- stop social destination site for country music fans everywhere. Fans visiting the site can interact with all the real-time curated social web and onsite content around WMN artists, enjoy live interactive concert performances by WMN artists, an

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