OUTFRONTmedia.com Testimonials -Morgan Rose Bullpen Integrated Marketing (agency for Interscope Records) How do advertisers increase brand awareness? Out-of-home of course! Highlights: To promote Madonna’s upcoming album, “Rebel Heart,” Interscope Records used a combination of billboards and bus shelters to drive album sales. The minimalistic creative featured an image of Madonna on a white background, the album release date, and the words “Re

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