Case Study
International recruitment in a digital age
Lihuan Lai Assistant Director of International Admission Fordham University https://www.fordham.edu/info/28515/chat_with_our_ambassadors FORDHAM UNIVERSITY International recruitment in a digital age Fordham University was Unibuddy’s first US partner - implementing the platform in September 2018. The university wanted to attract a diverse cohort, and understood the importance of peer-to-peer connections. As Lihuan Lai, Assistant Director of International Admission puts it: “Students want to talk to other students. Staff can provide information about the application process, admissions and so on - but prospects really want that human touch - they want to hear from students, they want to know what it is really like coming to New York City.” Fordham launched