Creating an authentic and credible message
Creating an authentic and credible message
1 PagesAndy Grantham International Project Manager Communications Department, Business Academy Aarhus https://www.baaa.dk/programmes/ask-our-students/ BUSINESS ACADEMY AARHUS Creating an authentic and credible message Business Academy Aarhus had struggled to build a digital presence in its formative years. But three years ago, recognising the importance of being online, the Academy began implementing a digital strategy. Andy Grantham, International Project Manager, sums it up: “This generation is all online and want instant information. And they want to speak to people, not to robots or our website. They’re not necessarily able to meet up at a fair or come to the campus - especially if they’re international students.” A particular highlight of the platform was t
