Case Study: Queen Mary University High expectations When Queen Mary University launched Unibuddy, they had high expectations. They saw the platform as an opportunity to engage more with their prospective students, to enhance their reputation as an open, accessible university, and to differentiate themselves from their competitors. They had long recognised the value of their ambassadors, making strong use of them at Open Days, school visits and UCAS Fairs. They wanted to give them a voice and make them even more approachable. And of course they hoped for impact, not just on the quality of every applicant’s journey, but on the numbers of students applying and accepting their offers. “We recognise

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