be seen. CASE STUDY It’s extraordinarily beneficial to have a unified system in place to manage our entire product catalog across multiple channels. Anytime an item is ordered and goes out of stock, it’s taken down from both Amazon and eBay almost immediately. - Alex Cranmer Vice President International Military Antiques Location: Gillette, NJ URL: www.ima-usa.com Industry: Collectibles “ “ COMPANY OVERVIEW Christian Cranmer founded International Military Antiques Incorporated (IMA) in 1981. A family-run company based in Gillette, New Jersey, IMA is a world leader in the military collectibles and militaria supply industry. The company offers thousands of military collectibles including rare original items from the past five centuries. It also supplies its military product

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