Case Study

International Military Antiques: Prepare for a Reality TV Rush

International Military Antiques: Prepare for a Reality TV Rush

Pages 1 Pages

Challenge Prepare for a Reality TV Rush When International Military Antiques’ (IMA) father and son owners Christian and Alex Cranmer found out the company would be featured in a new reality television series called “Family Guns” on the National Geographic Channel, they knew it would provide a great opportunity to share their unique and historic products with millions of people. With the show’s premiere set for September 2012, Alex and Chri

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