InterContinental Hotels Group. Breakfast as a Competitive Advantage. Case Study InterContinental Hotels Group/North AmericaA Better Breakfast that Raises the Bar. InterContinental Hotels Group distinguished its Holiday Inn Express and Staybridge Suites hotels from the competition – and gained first-mover advantage – with a fresh hot breakfast bar that has guests clamoring for more. RATIONAL oversaw the installation of 1,800 SelfCookingCenter ® units in under eight months at hotels in every state and province in the U.S. and Canada. The move from a re-thermalized to fresh cooked breakfast is creating a clear point of difference reflected in higher guest satisfaction scores. About IHG ® IHG ® (InterContinental Hotels Group) is a global organiza- tion and one of the world’

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