Connect with us Highlights Attribute analysis provided for purchase intention Top destinations category suggested in both the markets In-depth digital audit to gather customer insights New, innovative marketing tactics The Client IHG is one of the leading hotel groups in the world having more than 5,000 properties in almost 100 countries around the world. The Goal Travel and Hospitality is one of the most competitive and challenging industries when it comes to digital media. IHG’s key challenges were low conversion rates, low engagement rates on digital channels, and lack of customer centric marketing approach. Our goal was to map the entire customer journey to outline opportunities and challenges and help IHG stay ahead of the competition. InterContinental Hotels Group Comp

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