Case Study
InterContinental Hotels Group opens its doors to Xerox digital printing.
InterContinental Hotels Group opens its doors to Xerox digital printing. InterContinental Hotels Group Holiday Inn Express ® Marketing Collateral Case StudyThe challenge With more than 650,000 guest rooms worldwide, the InterContinental Hotels Group (IHG) depends on a robust, aggressive sales plan for adding new franchise locations. Printing high quality brochures that can be shared with prospective investors/franchise owners is a key comp