Brief Small Switzerland town installed wall mounted outdoor digital sign with low impact on the appearance of the surrounding, to promote local businesses and to interactively communicate with its citizens. Situation analysis Gstaad-Saanenland Tourismus wanted to establish communication channel with tourists and its citizen. For this multipurpose function INTERACTIVE TOURIST INFOPOINT AND MESSAGE BOARD FOR CITIZENS IN WELL KNOWN SWITZERLAND TOWNclassic printed poster was not a solution. Communication channel had to display specic information for specic public. They found a solution in an emerging industry of digital signage. But digital signs are complex technology and especially LCDs are really not meant for outdoor use. This could be even bigger problem because of a wide temperature

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