Brief IMAX movie theater in Morocco Mall installed full outdoor (exposed to sun) electronic sign to promote movies and services to visitors. Digital medium is aligned to high prole futuristic venue image. Situation analysis Within very attractive Morocco Mall shopping center it is not easy to CINEMA ENTRANCE MOVIE PROMOTION BOARDget attention. In addition IMAX cinema is known as high quality movie distributor. It was necessary to improve visibility in the ashy area. Solution IMAX management placed highly visible and well-built display at the entrance to promote upcoming movies and services, as well as building brand as an advanced movie theater. Sunlight readable screen had to look unique and aligned to area futuristic style. Unique look was achieved with use of custom light color fo

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