Intentions WhitepaperINTRODUCTION With our most recent update at Lexalytics, we’ve re-worked our internals, including the implementation of the “Syntax MatrixTM” – a computationally efficient way of doing something fancy that you probably don’t care about. What you DO care about, however, is that this new bit of tech now allows us to release a brand new feature: the identification of “intentions” within content , i.e. “will this person buy, quit, or recommend?” Let’s see how this benefits you in practice: Suppose in your scores of customer reviews, a bunch of customers posted “I bought the new laptop yesterday, but I don’t like it. It keeps crashing on me (I think it’s a hardware issue). I’ll be returning it tomorrow.” Your run-of-the-mill text analytics will easily extract basic inf

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