INTEGRATING OFFLINE AND ONLINE COMMERCE WITH NEW RETAIL “Pure e-commerce will be reduced to a traditional business and replaced by the concept of New Retail - the integration of online, offline, logistics and data across a single value chain.” - Jack Ma Integrating Offline and Online Commerce with New Retail 2 01 Introduction 02 What is New Retail? 03 Why Do We Need New Retail? 04 Understanding the Salient Features of New Retail 4.1 New Customer Journey 4.2 Digitization 4.3 Internet of Things (IoT) 4.4 Entertainmentization (or Immersive Experiences) 4.5 Omnichannel 4.6 New Supply Chain 05 New Retail Scenarios 5.1 Precision Marketing 5.2 Smart Inventory Management 5.3 Smart Sales Forecasting 5.4 Brand and Customer Insights 5.5 Innovative Customer Support

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