Case Study: Integrating Data Into Y our College Marketing to Engage Y oung People Mark and Sally both log on to the website of their local college and type “accountant” into the search bar. Whilst Mark is met with a list of course information, Sally is taken to a page headed "Career as a Chartered or Certified Accountant". In addition to course details, she is also given information on the career, including typical tasks and desired skills i

Join for free to read