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Multi-Channel Holiday Campaign For American Red Cross Achieves 11:1 ROI

Multi-Channel Holiday Campaign For American Red Cross Achieves 11:1 ROI

Russ Reid
Pages 7 Pages

1 | P a ge Case study: Multi-channel holiday campaign for American Red Cross achieves 11:1 ROI The challenge The American Red Cross (ARC) entered the fourth quarter of 2009 with a funding deficit. Their efforts to close the income gap had been hindered by lower than anticipated disaster giving due to a lack of major “top news story” disasters and the country’s economic crisis. As their agency partner, we knew we had to capture a gre

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