STRATEGIC BRANDING COTTTER CONSULTING – AWARENESS CAMPAIGN To strengthen the Cotter Consulting brand in the Milwaukee and Madison markets, raise its community profile, and promote greater engagement with key industry leaders. Target audiences in Milwaukee and Madison included: ? Regional media outlets, including print, broadcast and digital ? Key business leaders ? Economic development leaders ? Civic leaders ? Municipal and county officials ? Professional associations in the architectural, engineering, construction and construction management industries Bottom Line developed an integrated media relations and relationship marketing campaign to increase the visibility of Cotter’s local services and connect Cotter with community and business leaders, a

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