Follow Branch CASE STUDY Instacart grows conversions from email 6x with deep links Instacart, the leading grocery delivery mobile brand, realized that the links in their marketing emails were directing people to the mobile web instead of their app, even when the user already had the app installed. With around 70% of emails opened and clicked on mobile devices, they knew how important it was to deliver the best possible experience for their mobile users. They also knew that email clicks that take users to the mobile web have a subpar conversion-to-purchase rate of less than 1%. Branch’s Universal Email increased Instacart’s click-to-purchase rate from email by 6x, and raised the app engagement rate from email to 30%. Ready to ignite your mobile growth? Visit branch.io to requ

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