HOW TO AVOID VIDEO CALL FATIGUE AND GET HIGHER QUALITY INSIGHTS WITH OVER-TIME MEETINGS The Live to Virtual Pivot: 4 Best Practices The events of early 2020 changed the way the life sciences industry conducts business within a very short period of time. Prior to the emergence of COVID-19, life science companies sensitive to the cost and environmental impact of global business travel were already choosing to conduct smaller local or virtual events 1 . Now that large-scale live events – always vulnerable to disruption due to recession, global conflict, and other factors – are on hold, a virtual communication strategy is essential. The global market for online meeting software is forecast to reach more than $6 billion by 2024 2 . While COVID-19 accelerated the adoption of virtual enga

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