Case Study

Matalan

Matalan

Pages 3 Pages

Matalan Case Study Client: Matalan Event Date: 17th March 2015 Event Location: Oxford Street, London Event Theme: Relocation Familiarisation & Customer Research Initial Brief: Matalan are known primarily as an ‘out of town’ retailer however, 2015 sees the development of the retail giant’s business model to include stores on some of the UKs busiest high streets and in this instance, Oxford Street in central London. With this type of gr

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