Adobe Customer Story Advertising with impact. OCBC Bank delivers engaging advertising experiences across video and search with Adobe Advertising Cloud and Adobe Analytics. “OCBC has implemented Adobe Advertising Cloud for the Consumer Banking business since early 2018 and has leveraged the platform for both branding and direct response campaigns. ” Cedric Dias, Head of Digital Marketing, Product Marketing, and Silver Segment, OCBC Bank RESULTS SOLUTION Adobe Experience Cloud including Adobe Advertising Cloud, Adobe Analytics within Adobe Analytics Cloud, and Adobe Target within Adobe Marketing Cloud Adobe Sensei More than S$100K cost SAVINGS per 1 million video views INCREASE in video completion rate BOOST in search CONVERSIONS with the same budget Increased customer ENGAGEMENT 25% 2

Join for free to read