Coca-Cola Bottling Company Consolidated boosts new product offerings and customer service levels with support from JDA Meeting the fickle demands of consumers is a daunting challenge, particularly in the beverage industry where new product introductions and categories are constantly created, crowding shelves and heating up competition. The ability to gain one view of demand is commonly difficult in this time-sensitive environment. Leveraging the proper tools to help manage dramatic sales swings, release new products and boost customer service levels is critical to driving top-line growth and competitive advantage. These challenges hold particularly true for Charlotte, N.C.-based Coca-Cola Bottling Company Consolidated (CCBCC), the second-largest Coke bottler in the United States

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