ALPHA LTD St Andrew’s House St Andrew’s Road Cambridge CB4 1DL United Kingdom @thisisalphalive thisisalpha.com Case Study Creativity on tap When you’re a global food and beverage company, you know that no two markets are exactly alike. While you may sell the same product in different territories, the way you market it may vary significantly. It’s one of the reasons our client contracted Alpha to provide transcreation and multilingual copywriting services for its European country-specific marketing. This case study explores how we created a recipe for success. Multilingual copywriting and transcreation for the food and beverage industryCreativity on tap thisisalpha.com 2 In the food and drink industry, selling fast-moving consumer goods in competitive markets relies on innovati

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