1 Innovation and Differentiation for Outsourced Service Providers By Brett Norgaard Improve your strategic planning processes by incorporating service innovations that create differentiation in the marketplace. Use a new framework concept that integrates service innovation radars, strategy canvases and service blueprints. Introduction Innovation and differentiation are driving the outsourced services industry today. This is a major shift from the early days of outsourcing, when clients primarily sought to drive out as much cost as possible. That meant they were willing to turn over IT, business processes, finance and accounting, human resources, or other functions to an outsourcer in exchange for a uniform set of services that reduced costs but varied little f

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