Case Study
Inmar
Inmar The challenge for Inmar The UK’s top four supermarket chains generated more than £126 billion in sales during the 2015-2016 financial year. In the US, the supermarket sector as a whole is responsible for more than $600 billion in annual sales with profit margins typically hovering around one to two per cent. In a world of aggressive competition and low margins, grocery retailers have used coupons and loyalty programs to better understand customer spending habits, increase overall spend and, of course, engender loyalty. Capturing, storing, and making sense of the data from billions of annual transactions, has become an industry in itself. Over the past thirty-five years, Inmar has been at the heart of that industry, helping both retailers and suppliers to unlock the knowledge from sal