British Telecom The UK’s telecoms market is a mature competitive market, with three major challengers looking to unseat the market leader, BT. With easy switching from one provider to another, even the smallest pricing change can have a significant impact on market share. As the former monopoly provider, the team at BT knew they’d need to work hard to maintain their market leadership. That’s why, for 20 years, they’ve used Kognitio to model the impact of new tariffs and understand customer lifetime value. Awash with data For many businesses, pricing decisions are complicated by a lack of data: it can be hard to judge how a pricing change will affect business. Telecoms providers have the opposite problem: every call and text message generates a chunk of metadata. These Call Data Records con

Join for free to read