Case Study: Influencer Marketing on Instagram Delivers Instant Success - Marketing 360® This case study is short – because the marketing tactic struck like lightning. An online clothing boutique made a connection with and sent some new clothing items to the popular contemporary Christian music singer, Kari Jobe. Kari is really popular. She has a million followers on Instagram. This qualifies her as a powerful social media influencer. Think of an influencer like the most popular kid in class when you were in middle school. She wears a new style of shoes, and next week a dozen other kids are wearing the same thing. The difference is the reach of these influencers is amplified by social media platforms like Instagram. This business got Kari to do more than just wear their styles. She sha

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